My backgroundCustomer relationshipsCommercial insurance & riskFounder, Sereno de Cerro
Where I can help
What do you need to find out?
Three ways I can help. We agree on the question, price, and what you’ll receive before I begin.
01 / Company research
Which companies deserve a closer look?
Find companies or competitors worth a closer look. Receive a focused list explaining what each company does, what has changed, and why it may matter to you.
Company profiles · Market & competitor research
02 / Launch checks
Does the launch match the listings?
Check how a product launch, new retail partnership, or rebrand appears on public websites. See which details match, which differ, and what needs a follow-up.
Retail listings · Product & brand information
03 / Market updates
What changed since you last checked?
Track a chosen group of companies, products, or market developments. Get a short update with the changes, their sources, and the questions they raise.
Competitor updates · Changes over time
One practical place to start
Check a product launch across retail websites.
Send me the product, the retailers or markets you care about, and your deadline. I’ll confirm what I can check before we start.
About 15 public pages or listings, agreed before work begins.
You receive
A comparison table with source links, differences and unanswered questions, plus up to three recommended follow-ups.
Timing
48 hours after we agree on the scope.
Fee
$300 for the scope above. I’ll quote any larger project before starting.
What this check can and cannot tell you
Public sources only; no client credentials required. Public listings cannot establish inventory or private commercial arrangements. I do not change third-party systems or contact others without your authorization. Client work stays confidential unless you explicitly permit its publication.
Selected work
See what you’ll receive.
These sample reports show the format and level of detail. They are independent projects, not paid client results.
Sample / Product launch check
A product launch, checked across 11 pages.
This September 2026 report compares a launch announcement with public listings. It shows what matched, what differed, and what could not be confirmed.
A difference between pages does not necessarily mean either page is wrong.
Company research
Which facilities deserve a closer look?
A list of 12 Western U.S. facilities with documented business changes, prepared for a hypothetical equipment supplier. A business change does not prove that a company is looking to buy.
Ten industrial announcements checked against original sources. The report flags conflicting numbers and distinguishes planned projects from completed work.
Each report reflects the sources available on its stated date. The companies discussed did not commission or endorse these examples.
The person behind the work
A little about me.
My work has taken me from customer relationships and cyber insurance to hospitality and a hillside in Jalisco.
Across those settings, I’ve learned to translate complexity into clarity, ask better questions, and follow through when someone is counting on me.
That’s how I approach your project: understand the question, check the sources, and explain what I found. You work directly with me, and I take responsibility for what I deliver.
I use AI tools to help with research, and I review the findings and sources myself.